Coordination of Supply Chain with a Dominant Retailer under Demand Disruptions
نویسندگان
چکیده
منابع مشابه
Demand and cost disruptions and coordination of the supply chain under advertising level dependent demand
We investigate advertising level, pricing and production decision problems in a supply chain when demand and cost disruptions occur simultaneously. The channel consists of one manufacturer and one retailer where demand depends on retail price and advertisement expenditure. We examine the case in both cooperative game and non-cooperative Stackelberg game.
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ژورنال
عنوان ژورنال: Mathematical Problems in Engineering
سال: 2014
ISSN: 1024-123X,1563-5147
DOI: 10.1155/2014/854681